Name
Doing More with Less: Strategies to Streamline your Technology Stack [in partnership with TransUnion]
Date & Time
Tuesday, September 24, 2024, 2:00 PM - 2:30 PM
Speakers
Zach Darkow, Sr. Director, Marketing Activation & Measurement, The Home Depot
Mike Finnerty, SVP, Global Services, Marketing Solutions, TransUnion
Zach Darkow Mike Finnerty
Description

As digital marketing continues its evolution to a first-party data framework, the ecosystem is quickly learning how to leverage consumer data with a privacy-first mindset. This session focuses on the benefits of a streamlined technology stack to help marketers better understand their customers to drive - and measure - intended results.